In response to growing concern about human health and global ecology, we are urged to take radical measures to sustain the planet’s ecosystem. Meanwhile, our society is changing constantly and rapidly, something that calls for long-term initiatives to address complex social problems. In addition to national and local governments, private companies and individuals must also address these challenges, which entails a radical review of their missions and lifestyles.
In other words, companies are reevaluating their existing value in society. Individuals are asked to pursue new lifestyles, which will ensure a better future for succeeding generations. In quest of both, I believe that both companies and individuals will discover that there are some things that are valuable and basically unchanging, regardless of the social changes.