Interbike 2016: Outdoor Demo

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Checking in from Interbike's Outdoor Demo at Bootleg Canyon in Boulder City, Nevada. 

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Shimano MTB athletes including former World Champion, Mike King, the Queen of Crankworx - Jill Kintner and Downhill racer Bryn Atkinson joined in on the dealer demo rides. Dealers test rode DEORE XT M8050 Di2 through Bootleg Canyon's Mountain Bike Park. 

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After dealers and media were able to demo XT Di2 bikes, Jesse from our footwear product development team gave a presentation on 2017 Footwear models, including S-PHYRE RC9, XC9 and our newest enduro shoe, ME7.

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On Tuesday, it was all about our newest edition of DURA-ACE, R9100. Media members were met by Shimano employees and neutral support at Nevada's Lake Mead National Park, where they took a 20-mile ride into bootleg canyon on new 9100. 

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Check out our Interbike Social Hub and Take Our #ShimanoMTB Rider Quiz!

Take our short quiz and be entered to win an XT M8000 group

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