The shop also sponsors a mountain bike team (Team Bulldog/Cycle Craft) as well as a triathlon club. “The MTB team is one of the best investments we have ever made in terms of what the members of the team do for the sport and for our business. The Tri club keeps us connected to a great community of local athletes,” says Poh.
Inside Cycle Craft’s retail stores, Poh and Brennan foster an atmosphere where everyone is made to feel welcome and will find a wide range of products. “What sets us apart is our super friendly staff that doesn't discriminate, our killer locations and our great selection of high value products and services,” says Poh. That, and owners that truly believe in the power of bikes. “Getting new people hooked on bikes and helping them realize that Edison was correct when he said that if we all did the things of which we are capable, we would literally astound ourselves,” explains Poh, when asked what he finds most rewarding about IBD ownership. “People on bikes prove that every day!”
Still, it’s not easy. Juggling the daily stream of emerging priorities, logging regular 70-hour workweeks and limited income are all challenges that Poh faces as a bike shop owner. “I think anyone who has survived in retail for as long as some of my colleagues and I have should get some sort of trophy or ribbon,” says Poh. But, he continues, “I can't see myself doing anything else!”