Born and raised in Detroit, Guettler was introduced to bikes by his “hippie brother. It was pretty easy, because I never had any money for a car, gas, insurance or upkeep anyway.” Initially, Guettler earned a living as a musician, playing in rock & roll bands. “As stable as that does sound, I figured I would hedge my bets and diversify by branching out into an even less stable industry,” he says.
Now, he’s fully hooked on the business of bicycles. “I love the products, people, customers and lifestyle. Any rich schmuck can have a pile of money; I have that along with a cool bike shop!” All humor aside, Guettler is deeply appreciative of the opportunity that cycling affords his life. “Bikes are the fountain of youth,” he says. “We are very lucky to be doing what we do. How many people truly love their jobs?”