While the Greenwich, Connecticut-based retailer targets “anyone who enjoys riding a bicycle and having fun,” the business also has a powerful reach further afield and among those less fortunate, through support of global non-profit World Bicycle Relief.
“We have raised over $300,000 in the past four years and are committed to expanding our involvement with WBR by sponsoring trips to Africa, where the real work is done changing the world with the power of the bicycle,” says Levine.
Indeed, Levine’s compassion is unquestionable, and his passion is pure. He cites “watching our clients feel like eight-year-olds, riding their bikes and exploring the world,” as the most rewarding aspect of his work.
And he’s certainly had his own share of memorable cycling adventures. One of the best?
“Riding the Pan Mass Challenge (PMC) with Lance Armstrong, as his domestique—like I had a choice,” says Levine. “We clicked off 112 miles in just over five hours and I taught him how to play ‘drop and hide.’”
One of the most challenging?
“I rode with a small group across the Pyrenees in five days. Started in Biarritz and finished in Cerbere,” he says.
And as for the most embarrassing?
“The second day of our Signature Cycles 2016 Majorca trip, I got cocky and took a downhill switchback too fast, causing my front wheel to wash out, body-slamming me onto the pavement,” Levine recalls. “I broke a collarbone and four ribs. I was a guide for the trip. I instantly become a liability, rather than an asset.”