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Creating a new recreational culture ...
At Shimano, we're doing everything we can to respond to heightened environmental concerns. As a corporate enterprise, we believe that industry has a fundamental responsibility to reassess its role in regard to protecting our natural environment.
In light of this, we're proud to be a producer of bicycle components and sport fishing equipment, recreational tools that help people to enjoy outdoor sports and interact with nature through healthy non-polluting activities. In our 80 years of existence we have accumulated a wealth of technology and product development expertise that serves as the driving force behind our continually evolving product line.
While we will continue to improve our products in terms of their quality and functionality, we also have plans to broaden our product line into fields that go beyond cycling and sport fishing. In 1997 we established the Action Sports Division, and in 2001 our new Golfing Products Division. These are two areas where we can make a further contribution to society by producing a wider variety of recreational tools that enhance our interaction with nature.
Promoting the popularity of cycling and sport fishing is an important theme for us. We want the Shimano brand name to be an expression of the conscience of our company. We are making efforts not just to expand the enterprise, but to create an awareness of a healthy outdoor lifestyle that will benefit the company, the employees, and the people who use Shimano products.
I would like to thank our employees, the people who distribute and sell Shimano products, and our customers for helping us earn the reputation that we enjoy today. With your continued cooperation and support we are sure to achieve greater success in the future. I think that our corporate motto, "Closer to Nature...Closer to People, " has special relevance as we move into the 21st century. It expresses our determination to open our hearts, to further realize our dreams as we move forward into an era of expanded recreational possibilities.
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