SHIMANO FUSION CONCEPT

EVERY RIDER.
EVERY RIDE.
EVERY DAY.

SHIMANO YOU WEAR

hero-img-fusion-concept

APPAREL, EYEWEAR, BAGS AND FOOTWEAR
ENGINEERED TO BECOME ONE WITH THE
MOST VITAL COMPONENT OF ALL—THE RIDER.

Riders of every level know SHIMANO for one reason: We engineer the most technologically advanced, most seamlessly integrated solutions in the cycling world. SHIMANO Fusion Concept cycling apparel and footwear is created using the same approach as our world-famous componentry. Systems that disappear beneath you, leaving nothing but you and your ride.

We live to ride and ride to live. It takes us places, physically, mentally, and spiritually. It can turn a bad day around, and make an amazing day even better.

SHIMANO believes that every cyclist-competition to commuter, randonneur to recreational, elite to enthusiast, on tarmac or trail-deserves to have equipment that performs flawlessly.

 

concept_btn017

THE WORLD'S LARGEST CYCLING TEAM.

And every cyclist is on it. Thousands of Team SHIMANO employees around the world spend much of their time riding and interacting with cyclists of every discipline. Our product managers travel the globe to listen and learn from cyclists at all levels, mechanics at shops and race events, and our retail partners; all to improve the performance of the products we bring to market. Once we’ve identified opportunities, our product planners, designers, and engineers start developing, refining, and testing ideas to create new products and update existing ones. We take these ideas back to skunk works testers, techs, and sponsored racers and teams to validate our findings. We test, refine, and repeat until we deliver products that enhance the ride experience for every cyclist.

concept_btn016

WE’RE NOT OBSESSED WITH TECHNOLOGY, WE’RE OBSESSED WITH WHAT IT CAN DO.

With nearly a century of innovation under our wheels, we’ve thrown out more ideas than most other brands have come up with. Why? Because of SHIMANO’s system engineering philosophy. We don’t just make the world’s best cranksets, shifters, derailleurs, chains, brakes and pedals. SHIMANO’s system engineering philosophy creates components that perform precisely and beautifully together, forming interconnected systems. SHIMANO FUSION CONCEPT is a natural extension of our systems engineering philosophy. Each and every piece of FUSION CONCEPT on-the-body gear is infused with innovation, benefit-driven technologies and an obsession with creating a better ride experience.

Unfortunately we cannot provide you this service with your current cookies preferences. If you would like to change your cookies preferences, please click "Cookie Preferences" in the footer.

img_01
SYSTEM
ENGINEERED TO
INTEGRATE AND

WORK FLAWLESSLY
AS YOU RIDE.
img_02

We’ve heard the perfect ride described as “having no chain.” The truth is, on a perfect ride, everything disappears. There’s nothing left but rider, nature, and the connection that comes from perfect harmony.

img_03

It’s technologically advanced apparel, eyewear, bags and footwear that have been system engineered to integrate and work flawlessly as you ride.


Fusion Concept elevates performance, increases confidence and enhances enjoyment. It’s SHIMANO technology with a human touch.

img_04

For nearly a century our mission has been to bring innovation, performance, comfort, safety and a better ride to every cyclist, every day. And then? Our goal is to make it all disappear.

img_01
EVERY RIDE.
EVERY RIDER.
EVERYDAY.
img_02
INNOVATION WHERE IT MATTERS.
COMFORT WHERE IT COUNTS.
PERFORMANCE AT EVERY TURN.
img_03_simg_06

We live to ride and ride to live. It takes us places, physically, mentally, and spiritually. It can turn a bad day around, and make an amazing day even better.


Shimano believes that every cyclist-competition to commuter, randonneur to recreational, elite to enthusiast, on tarmac or trail-deserves to have equipment that performs flawlessly.

img_04_simg_07

Pinning a number on? S-PHYRE is for you. Infused with more innovation per gram to pursue speed with a vengeance. Looking for efficiency in every seam and detail? FUSION CONCEPT delivers performance as only SHIMANO can. Riding the backwoods, backstreets, bike paths, or to the bar after work? Explorer cycling wear is purpose-built for every place on (and off) the map. For every rider, for every ride, for every day, SHIMANO FUSION CONCEPT doesn’t leave a single cyclist behind.

img_05
img_01
FIT

Shimano’s attention to detail is world-renowned. We know the smallest details make the biggest difference. And we are, once again, raising the bar on fit, across every product in our line. Our footwear offering continues to set the standard for fit by more rider-specific lasts and widths for every need.


In 2017, every detail, seam and closure has been analyzed and perfected to create a fit tailored to perform from head to toe.

img_02
FUNCTION

This year brings an even deeper focus on functionality. It’s not just racers that sweat in hot conditions or need to maintain the right temperature in freezing drizzle. That’s why we have maximized materials, pattern details and fabric technologies to offer thermoregulation on every piece we offer.


Our Discrete Reflectivity technology combines cutting-edge innovation and style in service of rider safety. And to prove that we sweat the details, S-PHYRE RC9/XC9 utilizes system engineering to create a functional unit with the S-PHYRE sock. This linkage effect interface improves total pedaling efficiency and maximizes power transfer to the pedal.

img_03
FORM

Comfortable getting coffee. At ease with speed. At home on the bike. For 2017, all Shimano Fusion Concept products have cleaner and more functional aesthetics. We have refined the overall look using minimalist designs, integrated graphics that highlight the flow lines, and on-trend colors that sync with consumer desires.


Because the most advanced technologies don’t need to scream, to be heard.

img_01
FIT

SHIMANO’s attention to detail is world-renowned. We know the smallest details make the biggest difference. And we are, once again, raising the bar on fit, across every product in our line. Our footwear offering continues to set the standard for fit by more rider-specific lasts and widths for every need.


In 2017, every detail, seam and closure has been analyzed and perfected to create a fit tailored to perform from head to toe.

img_02
FUNCTION

This year brings an even deeper focus on functionality. It’s not just racers that sweat in hot conditions or need to maintain the right temperature in freezing drizzle. That’s why we have maximized materials, pattern details and fabric technologies to offer thermoregulation on every piece we offer.


Our Discrete Reflectivity technology combines cutting-edge innovation and style in service of rider safety. And to prove that we sweat the details, S-PHYRE RC9/XC9 utilizes system engineering to create a functional unit with the S-PHYRE sock. This linkage effect interface improves total pedaling efficiency and maximizes power transfer to the pedal.

img_03
FORM

Comfortable getting coffee. At ease with speed. At home on the bike. For 2017, all SHIMANO Fusion Concept products have cleaner and more functional aesthetics. We have refined the overall look using minimalist designs, integrated graphics that highlight the flow lines, and on-trend colors that sync with consumer desires.


Because the most advanced technologies don’t need to scream, to be heard.

MAXIMUM PERFORMANCE,
COMFORT, AND CONFIDENCE
SHIMANO FUSION CONCEPT products are System Engineered to improve Ergonomic Dynamics, increase Biological Optimization, and enhance Rider Confidence… Every Ride, Every Rider, Every Day. Our methodology is to study the rider, the bike, and the rider’s gear and integrate them into a holistic system. We develop every product, and fine-tune every detail, to function in harmony to maximize rider performance, rider comfort, and ultimately rider enjoyment.


img_04
ERGONOMIC DYNAMICS

Team SHIMANO’s extensive knowledge of the rider-in-motion, rider-to-bike interface, and 3D Anatomic Design expertise helps to maximize rider performance.

・Improved biomechanics
・Decreased fatigue
・Increased efficiency (Including power transfer, aerodynamics, advanced ergonomics)

img_05
BIOLOGICAL OPTIMIZATION

System Engineered features, fabrics, and functionality help the rider maintain a 37ºC body temperature and optimal biological efficiency.

・Improved comfort
・Adaptation to variations in ride intensity
・Enhanced protection in every weather condition (Wind protection, moisture management, active and passive cooling/heating, sun and UV protection)

img_06
RIDER CONFIDENCE

Features and details specifically designed for the intended ride type and situation provide visibility, protection, and security to inspire rider enjoyment.

・Increased control on and off the bike
・Added visibility and safety
・Extra abrasion, debris, and wind protection
・Increased enjoyment
・Enhanced connection (Foot to shoe to pedal / hand to glove to controls /rider to short to saddle / body to jersey to bag / eyewear to helmet)