APPAREL, EYEWEAR, BAGS AND FOOTWEAR
ENGINEERED TO BECOME ONE WITH THE
MOST VITAL COMPONENT OF ALL—THE RIDER.
Riders of every level know SHIMANO for one reason: We engineer the most technologically advanced, most seamlessly integrated solutions in the cycling world. SHIMANO Fusion Concept cycling apparel and footwear is created using the same approach as our world-famous componentry. Systems that disappear beneath you, leaving nothing but you and your ride.
We live to ride and ride to live. It takes us places, physically, mentally, and spiritually. It can turn a bad day around, and make an amazing day even better.
SHIMANO believes that every cyclist-competition to commuter, randonneur to recreational, elite to enthusiast, on tarmac or trail-deserves to have equipment that performs flawlessly.
THE WORLD'S LARGEST CYCLING TEAM.
And every cyclist is on it. Thousands of Team SHIMANO employees around the world spend much of their time riding and interacting with cyclists of every discipline. Our product managers travel the globe to listen and learn from cyclists at all levels, mechanics at shops and race events, and our retail partners; all to improve the performance of the products we bring to market. Once we’ve identified opportunities, our product planners, designers, and engineers start developing, refining, and testing ideas to create new products and update existing ones. We take these ideas back to skunk works testers, techs, and sponsored racers and teams to validate our findings. We test, refine, and repeat until we deliver products that enhance the ride experience for every cyclist.
WE’RE NOT OBSESSED WITH TECHNOLOGY, WE’RE OBSESSED WITH WHAT IT CAN DO.
With nearly a century of innovation under our wheels, we’ve thrown out more ideas than most other brands have come up with. Why? Because of SHIMANO’s system engineering philosophy. We don’t just make the world’s best cranksets, shifters, derailleurs, chains, brakes and pedals. SHIMANO’s system engineering philosophy creates components that perform precisely and beautifully together, forming interconnected systems. SHIMANO FUSION CONCEPT is a natural extension of our systems engineering philosophy. Each and every piece of FUSION CONCEPT on-the-body gear is infused with innovation, benefit-driven technologies and an obsession with creating a better ride experience.
