S-PHYRE TECHNOLOGY
THE BEST BETTER
The demands from deeply committed riders to go faster, further, more efficiently and comfortably fuels our innovation. What start as dreams, evolve through theory and are realized through pure engineering science.
S-PHYRE is the manifestation of SHIMANO’s dedication to applying science in the pursuit of the ultimate cycling experience.
The true value of S-PHYRE surpasses specs. What looks impressive on paper feels almost magical on the bike. It delivers head-to-toe comfort with the most advanced, efficient and scientific cycling wear that we can craft.
S-PHYRE is made from the best, by the best, for the best.
MAGICAL FIT
The unifying feature at the heart of every S-PHYRE item is it’s unbelievable fit. This is no accident. Years of research, testing and feedback decide the ideal fit for each S-PHYRE product. Research that continues to perfect the transformation of raw thread into refined comfort with each new generation.
MODERN CRAFTSMANSHIP
S-PHYRE is a masterpiece of cooperation crafted through the ultimate partnership of passion & technology. Our team scours the globe to choose the finest fabrics, the most talented craftsmen, and cutting-edge equipment required to infuse comfort and performance into every panel, pouch, and seam.
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EYEWEAR
SEEING IS BELIEVINGS-PHYRE Eyewear almost floats on your face and provides amazing ride-specific clarity with new RIDESCAPE lens technology.
APPAREL
SAY YES TO AMAZINGS-PHYRE Apparel wraps firmly yet effortlessly around every curve as it virtually merges with your body.
FOOTWEAR
YOUR BEST FOOT FORWARDS-PHYRE Footwear comfortably supports efficient pedaling hour after hour, race after race.
