SHIMANO FUSION CONCEPT

EVERY RIDER.
EVERY RIDE.
EVERY DAY.

SHIMANO YOU WEAR

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APPAREL, EYEWEAR, BAGS AND FOOTWEAR
ENGINEERED TO BECOME ONE WITH THE
MOST VITAL COMPONENT OF ALL—THE RIDER.

Riders of every level know Shimano for one reason: We engineer the most technologically advanced, most seamlessly integrated solutions in the cycling world. Shimano Fusion Concept cycling apparel and footwear is created using the same approach as our world-famous componentry. Systems that disappear beneath you, leaving nothing but you and your ride.

We live to ride and ride to live. It takes us places, physically, mentally, and spiritually. It can turn a bad day around, and make an amazing day even better.

Shimano believes that every cyclist-competition to commuter, randonneur to recreational, elite to enthusiast, on tarmac or trail-deserves to have equipment that performs flawlessly.

 

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SYSTEM
ENGINEERED TO
INTEGRATE AND

WORK FLAWLESSLY
AS YOU RIDE.
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We’ve heard the perfect ride described as “having no chain.” The truth is, on a perfect ride, everything disappears. There’s nothing left but rider, nature, and the connection that comes from perfect harmony.

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It’s technologically advanced apparel, eyewear, bags and footwear that have been system engineered to integrate and work flawlessly as you ride.


Fusion Concept elevates performance, increases confidence and enhances enjoyment. It’s Shimano technology with a human touch.

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For nearly a century our mission has been to bring innovation, performance, comfort, safety and a better ride to every cyclist, every day. And then? Our goal is to make it all disappear.

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EVERY RIDE.
EVERY RIDER.
EVERYDAY.
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INNOVATION WHERE IT MATTERS.
COMFORT WHERE IT COUNTS.
PERFORMANCE AT EVERY TURN.
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We live to ride and ride to live. It takes us places, physically, mentally, and spiritually. It can turn a bad day around, and make an amazing day even better.


Shimano believes that every cyclist-competition to commuter, randonneur to recreational, elite to enthusiast, on tarmac or trail-deserves to have equipment that performs flawlessly.

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Looking for efficiency in every seam and detail? Fusion Concept delivers performance as only Shimano can. Riding the backwoods, backstreets, bike paths or to the bar after work? Explorer Series cycling wear is purpose-built for every place on (and off) the map.


For every rider, for every ride, for every day, Shimano Fusion Concept doesn’t leave a single cyclist behind.

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FIT

Shimano’s attention to detail is world-renowned. We know the smallest details make the biggest difference. And we are, once again, raising the bar on fit, across every product in our line. Our footwear offering continues to set the standard for fit by more rider-specific lasts and widths for every need.


In 2017, every detail, seam and closure has been analyzed and perfected to create a fit tailored to perform from head to toe.

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FUNCTION

This year brings an even deeper focus on functionality. It’s not just racers that sweat in hot conditions or need to maintain the right temperature in freezing drizzle. That’s why we have maximized materials, pattern details and fabric technologies to offer thermoregulation on every piece we offer.


Our Discrete Reflectivity technology combines cutting-edge innovation and style in service of rider safety. And to prove that we sweat the details, S-PHYRE RC9/XC9 utilizes system engineering to create a functional unit with the S-PHYRE sock. This linkage effect interface improves total pedaling efficiency and maximizes power transfer to the pedal.

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FORM

Comfortable getting coffee. At ease with speed. At home on the bike. For 2017, all Shimano Fusion Concept products have cleaner and more functional aesthetics. We have refined the overall look using minimalist designs, integrated graphics that highlight the flow lines, and on-trend colors that sync with consumer desires.


Because the most advanced technologies don’t need to scream, to be heard.