Shimano cookie settings

Cookie Policy

Shimano aims to make your online experience as beneficial and appropriate as possible.
We use cookies or other similar technologies to achieve this.
We believe it is important that you know what cookies our website uses and for what purposes.

What are cookies?

Cookies are text files that are stored onto the terminal equipment (computer or mobile device) when you visit certain websites. These files include information such as browsing history, access date and time, and your login status to our website.
Cookies normally do not contain any information that identifies users.

Why are cookies used?

Cookies are used for many purposes, including for display, analysis, and marketing.
Cookies are generally classified into two categories - "first-party cookies" and "third-party cookies".
"First-party cookies" are set by Shimano. In many cases, these cookies are placed to allow you to use the features provided on our website. On the other hand, "third-party cookies" are not set by Shimano, but by our third-party affiliates. Types of cookies and details of each cookie are provided later.

You can visit the following link to change your cookie settings or withdraw your consent except for strictly necessary cookies that are necessary for our website to function.

Cookie Settings (Cookie Preferences)
https://bike.shimano.com/cookie-preference.html

Note that the cookies you accepted previously will remain stored in your browser.
If you wish to delete the cookies already stored, you can do this from the "Settings" on your browser.
You can also adjust the browser settings to prevent websites from setting cookies or third-party cookies altogether.
On our website, you can change your cookie settings anytime from "Cookie Preferences" in the footer and the cookie or third-party cookie settings are displayed every 365 days.Note that disabling cookies may cause some of the website features to become unavailable or some pages to be displayed incorrectly.

<Purposes of Cookies>

Strictly necessary cookies

These cookies are necessary for our website to function properly, therefore cannot be disabled by a user.
They are usually only set in response to actions made by a user which amount to a request for services, such as performing site searches, viewing enlarged images, etc. while maintaining the visual consistency within websites.
When you need to log in to our website, these cookies are used to check whether your login status is valid or to keep you logged in.

Analytical cookies (optional)

These cookies are used to collect information on how you are using our website (e.g. browsed pages, frequency of visits, time you stayed on our website) as statistic data that are useful in assessing our website performance to make improvements.
Shimano uses Google Analytics for analysis.
Google Analytics Terms of Service https://marketingplatform.google.com/about/analytics/terms/gb/
Statistical analysis data does not contain personal information. It is used to improve our website to make it easier for you to use.

Social Media Cookies (optional)

We may use videos or posts on social media (e.g. YouTube, X, Facebook, Vimeo) to provide clear and detailed information on our product, support, and maintenance, etc.
Social media services may collect cookies to optimize the social media content placed on our website tailored to your environment.
These companies may use these cookies to create user profiles based on your interests and display related ads on other websites.

Marketing cookies (optional)

These cookies are used to collect your browsing information to display ads that are best suited to your interests on our website or apps.
These companies may use these cookies to create user profiles based on your interests and display related ads on other websites.

We have a list of cookies that are actually used on our website and apps.

Identifier

Information saved on your device

Domain

Website used

Purposes of collecting cookies

Purposes of using cookies

Types

Cookies used by Shimano or its affiliate companies are called "first-party cookies", and
cookies used by Social Media services, the service used for login,
or other services are called "third-party cookies".

Duration

Lifetime of cookies

Strictly necessary cookies

Strictly necessary cookies used on our website

Analytical cookies

Analytical cookies used on our website

Social media cookies

Third-party cookies used on our website

Marketing cookies

Marketing cookies used on our website