MTB GEAR BRAND CONCEPT
PRECISION OFF-ROAD PERFORMANCE
Discover the legacy of Shimano MTB shoe technology, where precision engineering and uncompromised performance come together to elevate off-road riding like never before.
A MOUNTAIN OF INNOVATION
We combine new thinking with deep experience to create durable off-road gear for all who love rugged adventures on and off the trail.
GEAR THAT LIVES ON THE TRAIL, NOT IN YOUR CLOSET
The gear is a big part of mountain biking. Beyond helping riders look the part, it must be versatile enough to handle the unique challenges of every adventure. It must also be rugged enough to hold up to wind, rain, mud, twigs, and hopefully only the rare crash. So wherever you explore, we hope you'll bring along some Japanese-inspired Shimano MTB Gear.
MORE OPTIONS WITH LESS IMPACT
Our second-generation MTB gear gives you another reason to be excited about your next season in the mountains. We created this robust MTB collection to be less seasonal, so you can get more out of what you love to wear. We also designed our latest MTB gear to deliver as good or better fabric performance as before but with less impact on the environment. All fabrics for our new SS23 MTB jerseys are made in Europe to shorten the distance between supplier and finisher. We also prioritize responsible sourcing decisions like choosing durable recycled materials, apparel components, and fluorine-free water-repellent treatments. Every time you don a piece of Shimano MTB gear, we hope you'll feel as great as you'll look.
WEAR YOUR BOLDNESS ON YOUR SLEEVE
To celebrate the expansion of our fully made-in-EU collection MTB range, we created compelling new designs with a blend of Italian style and Japanese elegance. Each combines the comfort of nostalgia with the excitement of a rapidly digitizing future to add a dash of style to any MTB kit. We hope our unique designs will inspire riders to join us on the trails and keep on enjoying their outdoor lives.
Shred with confidence thanks to grippy outsoles, reinforced protection for your toes and ankles, and enough flex for comfortable walking.
Racing or riding, be prepared for whatever the terrain or conditions throw at you with our lightweight and durable gravel shoes designed for performance and protection.
BETTER. FASTER. ENOUGH SAID.
PROTECTION FOR AGGRESSIVE
OFF-ROAD OR ON-ROAD RIDING WITH A
FULL-FRAME AND WIDE-VIEW ONE-PIECE LENS.
Fans of all-day, technical mountain biking will find a rough, tough, and technical companion with Furano. It’s fully windproof and waterproof with loads of features designed to take the suffering out of wet riding.
Furano is a winter sports destination in central Hokkaido known for its ski slopes and lavender fields.LEARN MORE
Nagano is a reliable companion for enjoyable mountain biking in any season. Whether just starting or pushing further into the great outdoors, it’s a massive boost of confidence to have fun and functional gear that can handle just about anything.
Nagano is located in the central Chūbu region, known for its hiking, biking, and hot-spring soaking snow monkeys.LEARN MORE
MYOKO & SAIKO
Go hard on the trails without worrying if your gear is up to the task with Myoko and W’s Saiko. Both lines utilize technical brushed fabrics made with a blend of recycled materials and treated with fluorine-free water repellent to shelter you from nature’s harshest.
We designed the Hokkaido line for seriously committed cold-weather mountain bikers. Its warm and water-repellent softshell fabric provides balanced protection and breathability for milder rain showers and splashes.
Hokkaido is Japan’s northernmost prefecture and is a favorite destination for nature lover’s looking to escape Japan’s urban congestion.LEARN MORE
A PRIMARY FOCUS OF OUR PRODUCT DEVELOPMENT IS TO CREATE DURABLE, LONG-LASTING GEAR THAT YOU CAN GET MORE USE FROM EACH PIECE OVER ITS LIFESPAN.
WE DESIGN APPAREL THAT CAN BE USED ACROSS TYPICAL SEASONAL LINES, SO YOU CAN ENJOY IT MORE BEFORE TUCKING IT AWAY IN THE CLOSET.
Easier to recycle
WE DESIGN OUR NEW ZIPPERLESS TOPS WITH ONLY ONE MATERIAL TO MAKE THEM EASIER TO RECYCLE.
High-performance recycled fabrics
WE SELECT AMAZING COMBINATIONS OF RECYCLED MATERIALS TO CREATE HIGH-QUALITY CYCLING WEAR WITHOUT COMPROMISING PERFORMANCE OR COMFORT.
Fluorine-free Durable water repellence (DWR)
WE USE ECOLOGICAL FLUORINE-FREE WATER AND SOIL-REPELLENT TREATMENTS THAT KEEP YOUR GEAR DRIER AND CLEANER EVEN AFTER MULTIPLE TRIPS THROUGH THE WASH.
Metamodern designs balance the comfort of classics with the excitement of the new and modern.
Micro-macro designs use distorted proportions to create exciting designs that accentuate previously overlooked details.
Think different are unique designs that rise above the noise and standardization of our digitized world.
Analog-digital designs rework classics with today's tools to create a new generation of aesthetics for riders.
Layered creative captures the vibrance and complexity of our world with its dazzling textures, hues, and colors.