GEAR TECHNOLOGIES
It’s technologically advanced apparel, eyewear, bags and footwear that have been system engineered to integrate and work flawlessly as you ride. FUSION CONCEPT elevates performance, increases confidence and enhances enjoyment. It’s SHIMANO technology with a human touch.
We’ve heard the perfect ride described as “having no chain”. The truth is, on a perfect ride, everything disappears. There’s nothing left but rider, nature, and the connection that comes from perfect harmony.
It’s technologically advanced apparel, eyewear, bags and footwear that have been system engineered to integrate and work flawlessly as you ride. FUSION CONCEPT elevates performance, increases confidence and enhances enjoyment. It’s SHIMANO technology with a human touch.
For nearly a century our mission has been to bring innovation, performance, comfort, safety and a better ride to every cyclist, every day. And then? Our goal is to make it all disappear.
