SHIMANO FUSION CONCEPT
APPAREL, EYEWEAR, BAGS AND FOOTWEAR ENGINEERED TO BECOME ONE
WITH THE MOST VITAL COMPONENT OF ALL—THE RIDER.
The demands from deeply committed riders to go faster, further, more efficiently and comfortably fuels our innovation. What start as dreams, evolve through theory and are realized through pure engineering science.
Research has proven that 37°C is the optimal core body temperature for riders to deliver power and remain comfortable. Regulating rider body temperature across Hot, Warm, Cool, Cold, and Variable weather conditions and varying intensity levels is uniquely challenging. SHIMANO 37°C is designed as a year-round system to help optimize rider comfort and efficiency.