Interbike 2016: Outdoor Demo
Checking in from Interbike's Outdoor Demo at Bootleg Canyon in Boulder City, Nevada.
Shimano MTB athletes including former World Champion, Mike King, the Queen of Crankworx - Jill Kintner and Downhill racer Bryn Atkinson joined in on the dealer demo rides. Dealers test rode DEORE XT M8050 Di2 through Bootleg Canyon's Mountain Bike Park.
After dealers and media were able to demo XT Di2 bikes, Jesse from our footwear product development team gave a presentation on 2017 Footwear models, including S-PHYRE RC9, XC9 and our newest enduro shoe, ME7.
On Tuesday, it was all about our newest edition of DURA-ACE, R9100. Media members were met by Shimano employees and neutral support at Nevada's Lake Mead National Park, where they took a 20-mile ride into bootleg canyon on new 9100.
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