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- This is Home: Brage Vestavik
- Brage Vestavik’s journey to the forefront of freeriding began at home, making features from construction materials scattered around his backyard. As the years passed, he took his budding passion into the nearby forests, mimicking the many films he’d watched over the years. The results are now legendary, earning Vestavik worldwide MTB filmmaking fame for his daring creativity, relentless work ethic, precision talent, and a raw and powerful riding style that’s uniquely his own. But even now, with a Red Bull contract and nearly 400,000 Instagram followers, his best days are spent back in those same woods, building, filming, and riding with friends. For Brage Vestavik, This is Home.
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FEATURED
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- UNSUNG
- Unsung follows three of the unheralded heroes who make events like Unbound so special. Linda Guerrette, Michelle Duffy, and Wayne Smith all contribute in their own way to the gravel community. Whether in their role as a photographer, an event organizer, or rider support/mechanic, they all infuse their passion and incredible energy into the greater gravel collective. In doing so, they ensure the bright future of the sport.
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- Shimano Trail Born
- Over the next 10 years, Shimano will donate $10 million to “boots on the ground” trail projects and trail advocacy organizations. Then we’ll work closely with these partners to ensure truly meaningful and sustainable gains both on a local and global scale. No greenwashing here. Just good old fashioned hard work with dedicated and passionate people.
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- Shimano Extends Collaboration With A.S.O. Until 2028
- In a move that underscores their commitment to cycling, Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028.In a move that underscores their commitment to cycling, Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028.
ALL STORIES
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- MADE IN: New England
- For Kevin Wolfson, the beauty of designing a gravel bike is understanding how the mere term ‘gravel’ can mean totally different things to different riders.
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- MADE IN: Milano
- Expertise and passion for crafting made-to-measure bikes are at the heart of the Italian Passoni brand. Founded in the late 80's in the pre-carbon era by Luciano and Luca Passoni, it was the first company in Europe that produced titanium bikes when off-the-shelf tubing wasn't yet available. Every tube had to be made by starting from titanium sheets which were bended and welded into exceptional quality, bespoke bicycle frames. A passion for the sport and its culture has always been at the very heart of Passoni’s identity as they have spent the last 30 years building stunning machines for those with a true appreciation of fine craftsmanship. Passoni has always been a brand steeped in cycling history.
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- MADE IN: Sakai City
- Inspired by his artist friends, Soukawa infuses new meaning into gravel cycling and celebrates how locally produced frames can be customized for the local needs.
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- Behind the Hero: Nina Hoffmann
- Meet Nina Hoffmann, the Santa Cruz Syndicate’s Queen of Downhill, arguably one of the most extreme disciplines in mountain biking.
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- The Art of MTB: Utah
- In the third episode of The Art of MTB, we follow photographer JB Liautard and MTB-pro Thomas Genon as they load their red pickup truck with Canyon MTBs and head for Utah’s vast expanse of winding gorges and plateaus.
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- This is Home: Kurt Sorge
- Just downriver from Nelson, British Colombia, professional freerider Kurt Sorge has hand-crafted a compound that dreams are made of.
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- This is Home - Laurie Greenland
- Growing up, Laurie Greenland could see Bristol’s St. George Skatepark from his bedroom window.
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- This is Home Henrique Avancini
- For years, Henrique Avancini has left Brazil behind to travel to races across the world.
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- Seven Bikepacking Lifehacks
- With countless Insta-posts of lonely plains, wild campsites, and thousands of miles on the road – you could be forgiven for seeing bikepacking as a difficult pursuit.
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- In Between the Races with Damien Oton
- Shimano presents: In Between the Races, a portrait of the painstaking preparation and fierce focus leading up to—and during—the epic races of the MTB and e-MTB season.
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- Shimano’s Gravel Ergonomics
- Learn why ergonomics matter when you ride gravel
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- Cool Bus
- What could be a better mode of transportation for five young B.C. shredders embarking on classic southern B.C. roadtrip than an old skoolie dubbed the Cool Bus? With the legendary freeride TV shows from the 2000s serving as inspiration and Shimano’s new GRIPD gravity shoes on their feet, Jacob Murray, Natasha Miller, Lucy Van Eesteren, Mateo Quist and Ryder Bulfone climb aboard the Cool Bus and set out on a four-day, 1,000-kilometer pilgrimage into the past.
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- Yeti/Shimano EP Racing Team Triumphs in 2024
- Two years of dedication and hard work pay off with eMTB racing squad’s strong start to the season
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- This is Home: Brage Vestavik
- Brage Vestavik’s journey to the forefront of freeriding began at home, making features from construction materials scattered around his backyard. As the years passed, he took his budding passion into the nearby forests, mimicking the many films he’d watched over the years. The results are now legendary, earning Vestavik worldwide MTB filmmaking fame for his daring creativity, relentless work ethic, precision talent, and a raw and powerful riding style that’s uniquely his own. But even now, with a Red Bull contract and nearly 400,000 Instagram followers, his best days are spent back in those same woods, building, filming, and riding with friends. For Brage Vestavik, This is Home.
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- Shimano GRX Di2 12-Speed
- New 2x12 Di2 Addition to Shimano’s Legendary Gravel Group
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- A Guide to SHIMANO’s 12-Speed Freehubs and Compatibility
- New innovations in Shimano freehub technology have delivered even more robust and reliable shift systems along with wider gear ranges for 12-speed road, mountain bike, and gravel groupsets. Each freehub system offers unique features and compatibility options that are suited for different riding styles and rider needs.
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- WHICH IS THE RIGHT BRAKE FOR YOU?
- choosing the equipment for your bike can seem like a never-ending task; a circle of questions and options and decisions. What do I need; what do I want; what can I afford?
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- A Humble Pursuit of Perfection
- Trek Project One Ultimate: SHIMANO’s 100 Years of Excellence
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- Shimano Di2 Deep Dive
- Consistent. Customizable. Instantaneous. Intuitive. Precise. Reliable. Seamless. All these words accurately describe Shimano’s Di2 wireless electronic shifting experience.
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- SHIMANO 105: Mechanical Magic
- If groupsets are like rockstars, and we think they are, the SHIMANO 105 Mechanical 12-speed could be Bruce Springsteen. Ever-professional performance, incomparable longevity, balancing roughneck beauty and that pure joy that comes from doing things in a classic way. Learn all there is to know about our only premium mechanical groupset.
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- In Between the Races With Orbea Factory Team
- Shimano presents: In Between the Races, a portrait of the painstaking preparation and fierce focus leading up to – and during – the UCI Mountain Bike World Series. In this episode, we join the Orbea Factory Team on their journey from Val di Sole to Talamona to Crans Montana in Switzerland!
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- Shimano FRONT SHIFT NEXT
- Cycling doesn’t need to be complicated. It can be simple, straightforward, and all about the freedom of two-wheeled adventures. And while it may feel like cycling sometimes requires a deep wealth of technical know-how, the best components and bike technology require minimal thought. They work as intended, all the time.
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- Race-Specific Firmware Update for SHIMANO EP801 Systems
- Race-Specific Firmware Update for SHIMANO EP801 Systems
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- The Women of Red Bull Rampage
- The first ever women’s competition at Red Bull Rampage includes heavy hitters Vaea Verbeeck, Vinny Armstrong, and Robin Goomes, who are eager to make their mark in Virgin, UT this October
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- Road to Paris: Paved With Gold
- This year, all trails led to Paris. Every UCI World Series event, training camp, and every second of every day brought elite athletes from around the world closer to the small Parisian suburb of Élancourt, where history was to be made. Pauline Ferrand-Prévot and Tom Pidcock, friends from the school of INEOS Grenadiers, reigned supreme. With Jenny Rissveds and Alan Hatherly making the podium.
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- UNSUNG
- Unsung follows three of the unheralded heroes who make events like Unbound so special. Linda Guerrette, Michelle Duffy, and Wayne Smith all contribute in their own way to the gravel community. Whether in their role as a photographer, an event organizer, or rider support/mechanic, they all infuse their passion and incredible energy into the greater gravel collective. In doing so, they ensure the bright future of the sport.
-
- Shimano Trail Born
- Over the next 10 years, Shimano will donate $10 million to “boots on the ground” trail projects and trail advocacy organizations. Then we’ll work closely with these partners to ensure truly meaningful and sustainable gains both on a local and global scale. No greenwashing here. Just good old fashioned hard work with dedicated and passionate people.
-
- Shimano Extends Collaboration With A.S.O. Until 2028
- In a move that underscores their commitment to cycling, Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028.In a move that underscores their commitment to cycling, Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028.
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- Food I Think About When I Think About Cycling
- Place. For Chris Cosentino, celebrated chef and avid cyclist, there are several ways to connect with the Bay Area of California, the place he calls home. At local markets and in the kitchen, Chris explores ways to deepen his relationship with the area’s produce, both vegetable and animal. Likewise, while cycling on some of the world’s finest roads, gravel tracks and mountain bike trails, Chris experiences firsthand the climate that produces these amazing culinary possibilities. Integrating these is the essence of Chris self-expression and exactly what is captured in “Food I Think I About When I Think About Cycling.”
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- Update of SHIMANO CONNECT Lab Improvement & new functions
- SHIMANO CONNECT Lab, a riding data collection and analysis service by SHIMANO, is getting a major update with a more user-friendly interface and new features.
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- Information for the counterfeit products of our disc brake pad
- Please beware of counterfeit Shimano brake pad sets. To our regret, recently counterfeit Shimano products have been illegally sold at local retailers, online flea markets and other online marketplaces.
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- Strengthened tampering detection features
- SHIMANO endeavors to ensure that SHIMANO products are used safely by requesting manufacturers of bikes that include a SHIMANO drive unit to comply with national and regional standards that guarantee a certain level of quality.
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- Voluntary Recall: 11-Speed Bonded HOLLOWTECH II Road Cranksets Inspection and Replacement Campaign
- With our dedication to safety and quality in mind, Shimano is issuing a voluntary recall of some bonded 11-speed HOLLOWTECH II road cranksets produced before July 2019 for a possible bonding separation issue.
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- Road to Paris: Paved With Gold
- This year, the Tour de France may have ended in Nice. But for the hard-working athletes involved, the road led straight to the Eiffel Tower in Paris. With a backdrop worthy of a classic film, where champions speed from Montmartre, past the Arc de Triomphe, onwards to the history books. With the Time Trial starting just north of the tower, in Invalides.
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- Tour de France 2024 the Beauty, the Battle, the Bikes
- Shimano-supported riders Biniam Girmay and Remco Evenepoel won the Green and White jersey, respectively, at the Tour de France 2024. The competition was fierce, and the road was long and perilous. It takes a profound athlete to brave the mammoth challenge of the Tour de France. And it takes a special… je ne sais quoi… to come out on top with a jersey.
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- GRAVITY FOOTWEAR
- Bleeding edge technology, progressive styling, and total on-bike control let you push your riding to the next level and beyond.
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- SHOE FITTING & CLEAT SETTING
- The optimal shoe size is found by measuring the arch length, foot length and width. This sizing information can then be cross-checked with the shoe size table, to find the shoe size and width that best matches the rider.
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- EXPLORER SHOES
- Tour more comfortably with our new EXPLORER SERIES of SPD shoes with reliable grip, soft walking cushioning and comfortable pedaling at cruising speeds. We have specialized models for both city and mountain touring so you can wander the world your way.
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- TOOL‐AND-ACCESSORIES
- Various Fitting Tools and Accessories
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- SUSTAINABLE PACKAGING
- We constantly search for new ways to promote health and happiness through the enjoyment of nature and the world around us. Product packaging is a huge opportunity to reduce waste and deliver our products more sustainably. That is why we decided to transition to more sustainable packaging solutions for our components and service, and upgrade parts, footwear, apparel, and most eyewear packaging.
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- SHIMANO AGAINST THE TAMPERING WITH E-BIKES
- Shimano speaks out against any kind of manipulation of e-bikes and e-bike drive systems, e.g., to increase the performance or the maximum supported speed.
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- BATTERY
- Our total system engineering approach means that the SHIMANO ecosystem is not only offering perfect harmony with SHIMANO components but extends to products of connected partners. We have a licensing development program on a contract basis which allows compatible battery manufacturers, wireless device manufactures and even bike brands to utilize Shimano proprietary communication profile to develop products compatible with Shimano products. This can create a more open and integrated product portfolio for both bike brands and end-user.
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- SHIMANO PEDALING DYNAMICS
- SHIMANO PEDALING DYNAMICS is an integrated shoe and pedal system that provides the pedaling performance of cleated cycling shoes along with the ability to walk safely and comfortably off the bike.
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- Important notice for E-BIKE battery BT-E8016 users
- It has been confirmed that there are cases where the bicycle cannot be started after the BT-E8016 battery has been fully charged. If this occurs, plug the charger into the battery, confirm the LED lights up, then remove the charging plug. This enables the bicycle to be started.
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- GRAVEL SHOE GUIDE
- We specially design our off-road shoe lines for all types of gravel riders who love wild adventures away from the asphalt. Each series provides the performance, protection, and confidence voyagers like you need to explore your passion. No matter how deep you like to wander off the paved path, there is a SHIMANO gravel shoe for you.
