Shimano Introduces New 2020 Cycling Footwear

EUROBIKE 2019 TRADESHOW (September 4, 2019) – At the annual Eurobike Tradeshow, Shimano unveiled a comprehensive range of new men’s and women’s footwear models for a variety of cycling disciplines. Additionally, the company will also showcase for the first time in public its recently announced new 2020 footwear models. 


I. New products to debut at Eurobike 2019:


Premium, Svelte Design for New RC5 / RC5W Road Shoes

The new RC5 and RC5W (SH-RC500) mid-range road cycling shoes receive key trickle-down innovative design and functional features from Shimano’s World Tour-proven S-PHYRE road footwear at an astonishing $150 price point. The most drastic change of the all-new redesign is the new seamless midsole (integrated sole and upper construction) that elevates the levels of fit, stability and weight reduction. This seamless design that first debuted in S-PHYRE footwear lowers the stack height by 3.3mm to maximize power transfer and efficiency. The RC5/RC5W utilize the innovative one-piece “surround wrapping” composite upper that provides a breathable, comfortable fit. The new RC5 upper also utilizes a BOA L6 dial and a front Velcro enclosure. 



·     Breathable composite synthetic leather/mesh/TPU upper

·     BOA L6 micro-adjust dial closure

·     Stiffness rating: 8 of 12

·     Shimano Dynalast

·     Sizes: 36-44 in Womens and 40-48 Men’s

·     Colors: RC5W – Navy Blue, White; RC5 - Black

·     Weight: 250g

.     MSRP: $150

Shimano RC5 2020

New Cross-Country, Gravity Footwear

Shimano has also redesigned the mid-level XC5 and XC5W (SH-XC501) women’s cross-country mountain bike shoes for 2020 to deliver a more comfort, stability and grip. The new XC5/XC5W like the RC5 siblings utilize a one-piece composite material surround upper construction that improves comfort. The shoe’s design lowers the stack height which improves stability. Shimano’s exclusive, grippy Michelin® rubber outsole design has cascaded down from the premium XC7 shoe for the new XC5/XC5W. The outsole’s rubber compound provides optimal grip and traction in different parts of the outsole. 


Shimano XC7 2020


·     Breathable composite synthetic leather/mesh/TPU upper

·     BOA L6 micro-adjust dial closure

·     Stiffness rating: 7 of 12

·     Shimano Dynalast

·     Sizes: 36-44 in Women’s and 40-48 Men’s standard and wide

·     Colors: XC5W – Navy Blue; XC5 – Black, Blue

·     Weight: 340g

.     MSRP: $160

Shimano XC5 2020

Shimano’s flagship AM7/AM7W (SH-AM702) and AM9 (SH-AM902) gravity/enduro shoes were redesigned for 2020. Along with new 2020 Shimano GR footwear, the new AM9 and AM7/AM7W shoes feature a new proprietary Shimano rubber outsole with an original compound and tread pattern that maximizes grip and durability. The outsole design has several unique features: A wider contact area optimized to connect with Shimano SAINT PD-M820 pedals; toe/heel tread patterns designed for walking traction; A new extended Pedal Channel providing a stable shoe to pedal platform when not clipped in; Cleat position and adjustment range with more rearward range specifically tuned for gravity riding. 


Shimano AM9 2020

The AM9 (SH-AM902) maximizes protection for the abuse that extreme gravity riding conditions present. An armored lace shield provides extra protection from debris, covering the speed lacing system allows fast, secure adjustments. A molded toe cap shields the front of the foot while an asymmetrically raised padded ankle collar and sidewall guards against the drivetrain. The new AM9s also absorb less water and dry quickly. 




·       Stiffness rating: 6 of 12

·       Volume Tour last

·       Sizes: 37-48

·       Colors: Black, Navy

·       Weight: 375g

.       MSRP: $160

Shimano AM9 2020

The new AM7/AM7W (SH-AM702) use several similar features to the AM9 including the new outsole, molded toe cap and also delivers better moisture management due to a different composite mesh and TPU upper that absorbs less water and dries faster. AM7 models utilizes traditional laces while also continues to employ a lace keeper strap. A neoprene ankle collar keeps debris out of the shoe. 




·       Stiffness rating: 6 of 12

·       Volume Tour last

·       Sizes: 37-48

·       Colors: AM7 - Black, Blue; AM7W - Grey

·       Weight: 375g

.       MSRP: $130

Shimano AM7 Womens

Rounding out the new footwear additions, the ME5 trail and enduro shoe is now offered in an additional Shimano Blue color for 2020. 


II. Recently announced 2020 footwear models to make public debut: 


RC9T S-PHYRE Track Shoe

Designed specifically to equip racers competing in the 2020 Olympics in Tokyo, SHIMANO debuts its first dedicated track racing shoe. The S-PHYRE Track racing shoe (SH-RC901T) shares the same base as the elite-level RC9 S-PHYRE road shoe but features a reinforced upper and power boost wire guide closure system to minimize foot movement and provide greater control of power transmission. The single low-profile BOA® L6 dial allows for a Velcro strap to fit well with pedal toe straps. The RC901T comes with a stretch-resistant microfiber synthetic leather upper, including a tongue for pressure comfort, high-grip heel area with silicon insert for comfort, plus Silvadur stay-fresh lining.





The shoe is tailored to track sprinters and time trialists with an SPD-SL cleat fitting. In size 42 the RC9T weighs 249g and comes in EU sizes from 36 to 48 including half sizes and wide sizes.

RC9t 2020




RC901 S-PHYRE Women’s Shoe

Shimano has introduced the first women’s-specific S-PHYRE shoe with the new RC9W (SH-RC901W) shoe that offers the same construction and features as the men’s version but rather utilizes Shimano’s women-specific last. The shoe will be available in white only and in a limited edition run of 500 pairs. It is available in sizes 36-44 for MSRP $400.

RC9 Womens

TR9 Triathlon shoe

The TR901 Triathlon shoe delivers rapid transition times and optimal power transfer. The TR901 features a T1 Quick strap and an extra-wide upper opening to speed time in transitions. The lightweight, rigid carbon fiber composite sole and external heel cup stabilizes the foot and efficiently transfers power. The upper is made from a water resistant microfiber synthetic leather with strategic venting to cope well with both hot and humid conditions and moist feet. The internal breathable 3D mesh also dries fast. The finishing touch comes from a large heel loop to make the shoe easy to grab in transitions. The TR9 weighs 230g (size 42) and comes in EU sizes from 36 to 50 including half sizes.


New GR9 and GR7 Gravity footwear

The GR9 and GR7 flat pedal Downhill/Enduro shoes were redesigned for 2020 and offer improved grip as a central new feature thanks to a new Michelin rubber sole compound. Both shoes also offer enhanced protection from a TPU reinforcement layer, robust toe cap and asymmetrically raised padded ankle collar. The shoes are available in new navy or black (GR9) and yellow or black (GR7) colors and new GR7W is women’s specific and available in grey/blue.


Shimano GR9 & GR7W 2020



MW501 Winter Shoe

A new version of Shimano’s popular MW5 winter mountain bike shoe will be released for 2020 (SH-MW501) that is equipped with a DRYSHIELD membrane and neoprene ankle collar to keep feet warm, dry and comfortable during inclement weather.  MSRP $180

Shimano MW501



MT701 Hikeable mountain bike shoe

The mountain bike specific MT7 is versatile cycling shoe built for mountain touring, hike/bike adventures or bikepacking. Both versions come with a BOA L6 dial, a rubber sole and shock-absorbing EVA midsole for pedaling efficiency and walking comfort. 

MSRP $140

Shimano MT701

About Shimano North American Bicycle, Inc.

Shimano North American Bicycle, Inc., a member of Shimano North America Holdings, Inc., along with its world-renowned subsidiaries, offers consumers outstanding sport-related products and apparel. Shimano is proud of its staff, diversity in talent, interests and backgrounds. The company is an ISO14001 certified business where environmental compliance and continued improvements are part of the business philosophy and operations.