Whit: I totally agree, I think everything that is offered under the Bike Sports umbrella is reflective of our values, of our interests, and comes from a place of deep caring. It’s a little bit more DIY, so empowering people themselves, and doing that through the bike.
I think the bike is a cool tool where if you can take on a new sense of adventure and push your limits. Those skills and lessons can pass over to other aspects of your life and be really refreshing and empowering.
Zack: To add, I think this is a gravel, new-wave pro cycling sort of existence. When you say that cycling takes over people’s existence, we both did that for 10 years. We were both pros on the road. I was on Elevate, Whitney was on Colavita, Super Mint. When we were out of college and racing professionally and making ends meet, it was just bread and water and riding and training. You’re in the van for the whole season.
I think it’s interesting how the gravel side is a whole reset on why we’re racing. I would not be racing any more if it gravel required the same time commitment and focus as road stage racing in the early 2010s. Gravel allows us to have more interests, even in sponsorship. Interesting people are more sought after. Being able to put on an event, and race professionally and have other interests, that doesn’t exist with road racing quite as much.