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- 13/06/2024
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Shimano Human Science - Episode 1: Nico Verhoeven at Paris-Roubaix
Shimano Human Science - Episode 1: Nico Verhoeven at Paris-Roubaix
Shimano Human Science
At Shimano our design philosophy is ‘The Science of Speed’. Everything we do is for the purpose of faster, more efficient riding for everyone, from weekend warriors to the pro peloton.
We apply that philosophy to our Neutral Service too – a fast, efficient, expert team of mechanics and drivers who serve the world’s best riders in the races we love.
But who are the humans behind that Science of Speed?
In a new content series – Human Science – we will be joining the Shimano Neutral Service team members at some of the year’s biggest races, spending a day in their life as we get to know them and learn exactly what it takes to serve these riders on the world stage when the pressure is high.
Episode 1: Nico Verhoeven at Paris-Roubaix
We joined former pro rider, Tour de France stage winner and Neutral Service Team Coordinator Nico Verhoeven in his new role within the Shimano Neutral Service team. The Hell of the North presents mechanical challenges like no other – an intense weekend on the cobbles from recces through to both the women’s and men’s races…but Nico and the team were ready.
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