Shimano Announces Platinum Sponsorship of National Interscholastic Cycling Association
Shimano proudly announces its support of the National Scholastic Cycling Association (“NICA”) with a platinum level sponsorship commitment through the 2018 season. Shimano’s support includes a combination of financial and product support which will be used to enable neutral support at league races and provide NICA the resources to expand interscholastic cycling across America.
NICA President, Austin McInerny welcomes the partnership as the two entities look to the future with the common goal of cultivating the next generation of cyclists, while promoting environmental advocacy and the benefits of a healthy outdoor recreational lifestyle. With its support, Shimano aims to provide the resources to continue NICA’s strong growth trajectory.
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“With a long-history in the cycling world, Shimano has always pushed the industry forward both with innovative products and designs but also in the advocacy realm,” said Ryan Miller, Senior Manager, Go To Market team at Shimano American Corp. “We are honored to work with NICA to grow youth cycling across the United States."
“The goal is to give every American youth the opportunity to build strong body, mind and character through interscholastic cycling,” said McInerny. “It’s about so much more than competition and racing. We’re developing the next generation of riders, trail stewards, and cycling advocates while also providing opportunities for adults to serve as coach/mentors in their communities.”
Shimano will maintain a consistent presence on race day, providing branded tents and course tape for NICA league races in NorCal, SoCal, Texas, Minnesota, Wisconsin, New York, Tennessee, Alabama, Idaho, Virginia, Nevada, Georgia, Arizona, Arkansas, Pennsylvania, North Carolina, and New Jersey Interscholastic Cycling Leagues.
Founded in 2009, NICA develops mountain biking programs for student-athletes across the United States. With only two regions and 700 participants at its inception, NICA now includes 19 separate regions and over 11,000 student-athlete and 4,000 licensed coach participants nationwide. The rapid development has made NICA one of the nation’s fastest growing high school and middle school participation sports. For more info on NICA, visit www.nationalmtb.org and follow them @nationalMTB.