The advent of DURA-ACE continues to make its mark on the WorldTour, empowering and supporting talented riders on their way to Find THEIR Fast on the road. Its innovative design and superior performance inspire us all to push our limits and strive for excellence.
The spirit of cycling is known for its share of drama, dedication, and… derailleurs. Yet, when we think of the cycling world today, we see the smiling faces of riders, mechanics, and fans sharing these life-defining moments. To draw a line from each inspired rider, young and old, to the moment Shozaburo Shimano opened the doors of Shimano Iron Works in Sakai in 1921 is simply extraordinary.