Most World Tour teams choose to ride DURA-ACE, our lightest and most advanced road groupset. It's our honor to contribute to the advancement of excellence in road cycling; that’s why we sponsor select teams directly, offering partnerships and collaborating on product testing and improvement.
Olympic gold medals and World Cups are won on XTR. The pinnacle of our MTB technology. We work closely with many XC teams throughout the Men’s and Women’s Elite levels to continually refine our products, support victories, and promote excellence in the sport.
When brakes matter, riders opt for Shimano. The gravity racing teams we support showcase the unrivaled durability, stability and ergonomics of our SAINT drivetrains. And they are simply awe-inspiring—full stop.
Shimano’s gravel sponsorships support riders and teams shaping the future of off-road racing, where versatility, endurance, and adaptability define performance. Canyon × DT Swiss All-Terrain Racing embodies this approach, competing at the highest level across gravel, cyclocross, and endurance MTB. Equipped with Shimano components, the team pushes performance in real-world conditions, helping drive the sport’s evolution.
Wooded trails. Grass. Mud. Steep hills and obstacles. Cyclocross is all about braving the elements, a pursuit that requires components you can trust. That’s why riders choose DURA-ACE. We are proud to support the following cyclo-cross teams.
As Olympic sports, BMX racing and freestyle have captured the hearts of cycling enthusiasts worldwide. We are proud to sponsor these athletes with our high-end BMX-focused brakes, pedals, and shoes.
We are here to support athleticism in cycling at all levels, from grassroots events to the highest level, with sponsorships for Shimano Athletes.
