“Greetings on the Centennial of Shimano’s Founding. On March 21, 2021, Shimano celebrates its centennial anniversary.
“On this occasion, I would like to express my deepest gratitude to you for the exceptional support that you have extended to Shimano for so many years.
“The history of Shimano originated in 1921, when its founder, Shozaburo Shimano, opened a small ironworks in Sakai, Osaka. He built a base of our bicycle components business by taking on various challenges, including the initial challenge of producing bicycle freewheels, which were basically imported to Japan at that time.
“Over the past century, Shimano has experienced radical changes in its business and social environments. Despite these changes, we have been constantly pursuing technological innovation to manufacture high-quality, dependable products for our customers while upholding the corporate mission “To promote health and happiness through the enjoyment of nature and the world around us.”
“Today, we see increasing numbers of people becoming more and more environment- and health-conscious. Moreover, because of the pervading sense of stagnation, many people have begun to pay keener attention than ever to cycling and fishing, regarding them as means to relieve themselves from stress and refresh their body and mind.
“In this environment, Shimano is fully aware of the vital importance of fulfilling its role to promote healthy and enriched lifestyles by supplying its products and to help create a sustainable society.
“On the centennial anniversary, which we regard as the starting line for the next century, Shimano adopted a new Corporate Brand Logo, featuring a tricolor line of light green, blue, and deep blue, which respectively symbolize the land, the sky, and the sea. These colors also represent Shimano’s worldview that it pursues to realize.
“Finally, we are determined to pass on to future generations the manufacturing spirit and technology that we have inherited from the founder and to evolve Shimano further as a development-oriented digital manufacturing company, dedicated to value creation, particularly the creation of new and enriched cycling and fishing cultures.
“In these endeavors, I would appreciate your continued support.”