It’s for that reason that Shimano supports organizations such as the International Mountain Bicycling Association. This year, IMBA was part of an industry consortium that together launched the new Trails are Common Ground campaign, which aims to elevate the importance of respectful, inclusive, safe, and enjoyable trail experiences for all users. With a mission to Be Trail Kind, the Trails are Common Ground campaign is working together with a variety or trail user groups including hikers, trail runners, mountain bikers, equestrians, motorized trail users, and trail users with disabilities to create an inclusive and welcoming experience for everyone out on the trail together.
“This campaign is designed to remind experienced users to exemplify trail etiquette and inclusivity and introduce new users to our personal and collective responsibility outdoors,” said David Wiens, Executive Director of IMBA.