IGNITE YOUR PERFORMANCE
With S-PHYRE we free ourselves to innovate the finest technical products we can imagine. Products so technically advanced that they ignite your performance and empower you to achieve your next level.
S-PHYRE Premier Dealer Locator
THERE ARE PLACES
THEN THERE IS
To many people, the requirements of professional riders are unreasonable or unrealistic. To Team SHIMANO, riding to win is the exact demand that drives us to challenge the status quo and solve previously unsolvable problems. The unrelenting pressure from professional racers to ride faster, further, more efficiently, and more comfortably is the way we challenge new ideas and create solutions that work for all riders.