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HOME > GEAR > BRAND CONCEPT > SUSTAINABILITY

FOR THE LOVE OF NATURE

ENJOY MORE
WASTE LESS

Product quality is an environmental issue. We design and make high-quality hard and soft goods that last longer and get used more.

MAKE MORE OF OUR WEAR WITH SUSTAINABLY-SOURCED AND RECYCLED MATERIALS.

SUSTAINABLE CYCLING FASHION

We are committed to offering more sustainable cycling fashion to better protect riders and the places they play.
An ever-increasing number of our garments are being constructed from recycled and upcycled materials whenever possible, to amplify our efforts over the next few years.

  • SUSTAINABLE JERSEYS & BIBS

    Fabrics blended with recycled fibres create greener apparel built to last.

  • SOFT & SUSTAINABLE CHAMOIS

    Recycled materials on the top layers of our new chamois more sustainably support you and the environment.

  • UPCYCLED MATERIALS

    Our REVO MTB shorts made with upcycled airbags take materials out of landfills & put them to good use on trails.

RECYCLED MATERIALS APPAREL

We continue to challenge ourselves to deliver enduring comfort, sleek styling, and all-day riding performance made better for you and the world.
Our latest cycling wear is designed, constructed, and packaged with the environment in mind, using recyclable materials wherever possible to help protect you and the places you love to play.

  • ITALIAN-SOURCED RECYCLED MATERIALS

  • TAGS MADE WITH RECYCLED MATERIALS

RECYCLED MATERIALS CHAMOIS

The top surfaces of our new IN FUGA, STRADA, and GITA chamois are made with soft, recycled materials to provide sustainable comfort in a more sustainable way.

  • ITALIAN-SOURCED RECYCLED MATERIALS

  • RECYCLED MATERIAL TOP-LAYER

UPCYCLED MATERIALS REVO SHORTS

We collaborated with young, innovative thinkers to create our new M's & W's REVO MTB shorts made from upcycled airbags that were born to protect.
These tough, hard-wearing materials will be given new life as high-performance MTB shorts, helping you enjoy nature instead of wasting away in a landfill.

  • MADE WITH UPCYCLED AIRBAGS

  • TOUGH, HARD-WEARING MATERIAL

SHARING OUR
PASSION

A rich natural environment is essential for a rich cycling experience. We feel that leading by example and empowering more people to ride will inspire more people to help protect all the places we play.

SUPPORT EFFORTS TO RESTORE AND PROTECT THE PLACES WE LOVE TO PLAY.

SHIMANO MTB CLOTHING FOREST

We teamed up with Treedom to plant fruit trees in rural Madagascar and Guatemala that will contribute to small-scale farmers' sustainability while scrubbing CO2 from the atmosphere.
You can do your part while doing what you love in comfortable, durable, and functional SHIMANO MTB apparel.

  • LOOK FOR THE TAG

    It's easy to help. Just look for this tag while shopping for your new MTB gear.

  • HEALTHIER COMMUNITIES

    We have pledged to plant seedlings on over 270 small-scale farms in rural Madagascar and Guatemala.

  • HEALTHIER AIR

    Every new tree planted can help absorb a large amount of CO2 over its lifetime.

GOALS

  • Plant 5,000 trees.

  • Which will absorb 400,000 kg of CO2 in their first ten years of life.