In 2022 we embarked on a project to show people a new vision for their cities. Visual designers used CGI video to strip away existing elements of the street and replace them with infrastructure designed for people not vehicles. Bringing the future into view with the power of CGI can inspire the change in our cities we all want to see.
Inspiration and passion are the forces that drive change. Providing people with a vision of what is possible is a powerful tool, it shows a future worth working towards. In 2022 we gave Berlin and London the Future Cities treatment sparking many positive and engaging conversations with citizens, policy makers and cycling advocates.
In 2023 we are rolling out our Future Cities vision to new destinations. Our first is Bilbao.
The vibrant port of Bilbao, capital of the Basque region in northern Spain is host to Stage 1 of the 2023 Tour de France. The first day of the tour features 182 hilly kilometres of racing starting and finishing in Bilbao. With the eyes of the world and especially cycling fans on Bilbao, it was a natural choice to kick off our Future Cities 2023 project. With our Shimano colleagues in Spain, local cyclists and advocacy groups we created a short list of four places; Teatro Arriaga, Puente de Salve, Jeff Koons flower statue, The Puppy and Bilbao’s City Hall the Ayuntamiento. We offered our followers on Instagram the opportunity to vote for the location they would most like to see given the CGI treatment.
![zubiko Photography [Tamaño original]](/content/dam/one-website/common/stories/future-cities-bilbao/MediaSection_future-cities-bilbao_file59809_477487_e_PC_v1.jpg "zubiko Photography [Tamaño original]")
