-
- Helderberg Farm: A New Trail Born Initiative
- Shimano Ambassador Andrew Neethling helped design the new Trail Born-supported trail: NEEDles for Speed at Helderberg MTB Farm in Somerset West, South Africa.
- 01/05/2025
Can’t get enough of the cobble action? Neither can we! This year, we joined INEOS Grenadiers as they prepared for one of the toughest one-day cycling races on earth: Paris-Roubaix. Starring WorldTour riders Conor Swift and Ben Turner, Sports Director Ian Stannard, and mechanic Martti Alesmaa as they share some key insights into how each individual effort leads to a stronger team performance.
INEOS Grenadiers ride our DURA-ACE R9200 groupset—with a 9250 Di2 derailleur and 9270 hydraulic brake sets and shifters. For Paris-Roubaix, INEOS Grenadiers selected our DURA-ACE C50 wheels—because the world’s toughest races demand components you can trust.