We imagine online "influencers" to be somewhat contrived, self-absorbed and perhaps a little entitled. But that couldn't be further from Lando's truth. With no interest in competition and solely driven by creative expression, Lando's approach to the sport is whole-heartedly grassroots. Bringing people into the sport through social media and coaching, he's lighting the spark and encouraging others by being himself.
Lando's introduction to mountain biking was almost a near-miss. He got his start in BMX, quit BMX, and then saw the 12 O'clock Boys wheeling through the streets of Manchester on mountain bikes. Hitting up his local shop for his first mountain bike, he's since found his own style and is rewriting the rulebook of what others think is possible on a bike. But that's precisely Leo's motivation; to show that it doesn't matter what size or race you are, where you ride, where you're from, what bike you own, or what clothes you wear. And we're here for it.