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Shimano Extends Collaboration With A.S.O. Until 2028
Shimano Extends Collaboration With A.S.O. Until 2028
In a move that underscores their commitment to cycling, Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028.
This collaboration will continue to cover some of the most prestigious UCI WorldTour cycling calendar events, including grand tours like the Tour de France, the Tour de France Femmes avec Zwift, La Vuelta, and La Vuelta Femenina by Carrefour.es. Additionally, it encompasses renowned classics such as Paris-Roubaix, Paris-Roubaix Femmes, Liège-Bastogne-Liège, La Flèche Wallonne, and Paris-Tours, alongside popular amateur events like L’Étape du Tour and Roc d’Azur CIC.
A History of Partnership
Shimano's long-standing relationship with A.S.O. is a testament to their deep-rooted involvement in cycling. This partnership began with the grand tour, La Vuelta, and was expanded in 2021 to include the Tour de France and various classic races. Shimano's involvement in these high-profile events allows them to play a crucial role in ensuring the safety and fairness of the competitions. By providing Neutral Service, Shimano contributes to the quality and integrity of each race, ensuring that all riders, regardless of their drivetrain choices, receive the support they need to perform at their best.
Shimano Neutral Service
One of the key elements of our collaboration with A.S.O. is the world-class Neutral Service. Over the course of a season, Shimano's Neutral Service team supports riders in all A.S.O. women’s and men’s races, covering over 560 race days annually. With over 20 years of experience, Shimano's team is equipped to assist all riders, no matter their teams’ equipment choices. Our iconic blue Neutral Service cars and motorbikes are a familiar sight in A.S.O. WorldTour, Continental, and Women’s races, offering crucial assistance to riders in the event of a crash or mechanical issue.
Shimano's Neutral Service is not just about fixing bikes; it's about ensuring every rider can compete on a level playing field.
A Legacy of Excellence
Founded in 1921, Shimano has a long history of helping customers connect with nature and achieve their dreams. Our dedication to creating outstanding cycling products and apparel reflects this mission. With over a century of experience developing internationally renowned bicycle components, we have consistently led innovation and performance. Our products have helped countless athletes achieve victory and enabled cyclists worldwide to embark on limitless journeys.
As sponsor of the original agreement struck in 2021, Shimano family member and current Executive Vice President, Yuzo Shimano, said: “At Shimano, we believe that cycling is about the journey, not the destination. That’s why we are happy to extend our partnership with Amaury Sport Organisation. Together, we will ensure that every rider on the road, competing at the highest levels, receive the same level of support and expertise that our mechanics and drivers possess, so they can achieve their goals.”
Our collaboration with A.S.O. is more than just a partnership; it's a shared vision for the future of cycling. By working together, Shimano and A.S.O. are helping to ensure that the sport continues to grow and evolve, providing opportunities for riders of all levels to experience the joy and challenge of cycling. As we look to the future, we remain committed to supporting the sport and its athletes, helping create a world where cycling is accessible, enjoyable, and safe for everyone.
We will support the following A.S.O. races:
• Tour de France
• Tour de France Femmes avec Zwift
• Paris-Nice
• Paris-Nice Challenge
• Paris-Roubaix
• Paris-Roubaix Femmes avec Zwift
• Paris-Roubaix Challenge
• La Flèche Wallone
• La Flèche Wallone Femmes
• Liège-Bastogne-Liège
• Liège-Bastogne-Liège Femmes
• Liège-Bastogne-Liège Challenge
• Critérium du Dauphiné
• Arctic Race of Norway
• Paris-Tours
• L’Étape du Tour de France
• Roc d’Azur CIC
• Eschborn Frankfurt
• Eschborn Frankfurt Ride
• Deutschland Tour
• Deutschland Tour Ride
• Volta Ciclista a Catalunya
• La Vuelta Ciclista a Espana
• La Vuelta Feminina by Carrefour.es
• Vuelta al Pais Vasco (Itzulia Basque Country)
• Classica San Sebastian
Looking Ahead
As Shimano and A.S.O. extend their partnership together until 2028, the future of cycling looks brighter than ever. This collaboration will continue to bring together the best of both organizations, combining our technical expertise and commitment to quality with A.S.O.'s experience in organizing some of the world's most prestigious cycling events. Together, they will continue to support the sport, inspire new generations of cyclists, and ensure that every rider has the opportunity to achieve their dreams.
This partnership is a significant milestone for both organizations and the sport of cycling. It highlights their shared commitment to excellence, innovation, and the sport's continued growth. As Shimano and A.S.O. look ahead to the next four years and beyond, they are poised to make an even greater impact on the cycling world, ensuring the sport remains vibrant, competitive, and accessible.
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