- Enjoy the e-bike advantage
- With an e-bike, you can break through your everyday cycling boundaries, riding further, faster and exploring more.
In nature, evolution is a process that takes hundreds of years, whereas the entire evolution of mountain biking fits within a lifetime. Or Hans Rey’s shed, as it happens!
Hans ‘No Way’ Rey has been riding mountain bikes pretty much since they were invented in the late 1970s, and even if the man himself hasn’t changed a lot since then, bikes certainly have.
Imagine your favorite trail - whether it’s a steep rooty climb, a technical rocky downhill or a flowy track through the woods - it would be a lot more challenging without suspension. Now, cut those 740mm bars almost in half. Ready to hit that drop? Don’t forget to lower your dropper seatpost!
A new innovation always takes some getting used to. Luckily this sport has pioneers, like Hans, who initiate and believe in these changes and progress. Without them, what we understand as mountain biking today would be almost impossible, or at least a lot less comfortable.
Today, the forefront of this development is e-MTB. Whatever your level, an e-MTB is the perfect tool for exploring nature, having fun, pushing boundaries and going further and faster. Throughout its evolution, it’s what MTB has been all about!
Enjoy this trip down memory lane. And, “happy trails my friends!”.
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