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The Five Bicycle Lifestyles

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The Urban Commuter

The Small-Business Owner

You’re up at dawn to pack your cargo bike. The day is yours, working your bike as a business model. Durability is key. Delivering your goods with a smile that says: ‘I design my own success.’

The Young Family

The e-bike-powered parent with the master plan. Morning rides to school with the little ones at the helm. Errands and endless to-do lists. Whether you’re headed to a meeting or the market – when you’re in the saddle, you’re enjoying the ride.

The Active Senior

You’re always on the move, and you need a bike that can keep up with your healthy life. From the calm of a forest ride to traversing the city to meet up with some longtime friends. Cycling is your ticket to freedom.

The Free Spirit

It’s all about surrounding yourself with style. And bikes are no exception. Nothing’s better than a smooth ride through the urban jungle. You live for spur-of-the-moment escapes into the city for a hangout.

Just Ride